Online shopping has become increasingly popular around the world, and Japan is no exception. Japanese consumers love the convenience and variety offered by e-commerce. Clothing is one of the most popular online shopping categories in Japan. The Japanese clothing retail market is estimated to be worth around $100 billion annually.

There are many great online clothing stores to shop from in Japan. The selection ranges from fast fashion to high-end designer brands. Japanese online fashion sites offer the latest trends along with classic basics. Shoppers can find clothes for women, men, teens, kids, and babies.

This article will highlight the top 12 most famous Japanese online clothing stores and websites. The list includes major retailers, fashion-focused sites, as well as specialized stores. Read on to learn about the best places to shop for clothes online in Japan.


Rakuten is Japan's largest e-commerce site, offering a massive selection of products including clothing. With over 90 million members, Rakuten is one of the most visited shopping sites in Japan. The clothing category features hundreds of Japanese and international apparel brands.

Shoppers can find on-trend fashion as well as timeless styles for women, men, and kids. Rakuten is also a great place to shop Japanese streetwear and designer labels. Brands like Comme des Garcons and Yohji Yamamoto are available. Rakuten frequently runs promotions and discounts, especially for new members.


Zozotown is a popular Japanese fashion retail website. It offers over 1,000 brands ranging from streetwear to high-end Japanese designers. The site carries clothes for women, men, juniors, and kids.

Zozotown is the online store for Zozo, Japan's largest fashion retailer. It features the Zozosuit body measurement suit. Customers can order custom-fit jeans made to their measurements.

The site showcases famous Japanese brands like A Bathing Ape, Facetasm, Sacai, and Undercover. Zozotown is a go-to for the latest styles and trends from Japan. The site offers international shipping to 100 countries.


Uniqlo is a world-famous Japanese casual wear brand. Its online store offers affordable, quality basics for the whole family. Uniqlo is known for its stylish simple wardrobe essentials.

The site provides easy online access to Uniqlo's full range. Shoppers will find t-shirts, jeans, underwear, loungewear, and accessories. Uniqlo's famously soft, warm, lightweight down jackets are a customer favorite.

Uniqlo does limited-time collaborations with famous designers to offer special collections. Online shopping benefits include free shipping, easy returns, and a mobile app. Uniqlo ships to over 20 international markets from its Japanese website.


GU is a sister brand of Uniqlo, offering affordable stylish clothes. The brand focuses on younger shoppers looking for mix-and-match pieces. The GU online store provides a wide selection of casual fashion essentials.

Shoppers can browse categories like Tops, Bottoms, Dresses, Outerwear, Shoes, and Accessories. GU carries wardrobe staples like jeans, t-shirts, shirts, and shorts. Prices are budget-friendly, usually under $50 per piece.

GU's simple silhouettes and neutral color schemes make coordinating outfits effortless. The brand also has a Kids section with clothes for babies, boys, and girls. Fast fashion fans will enjoy shopping GU's cost-effective trendy styles online.


Muji is a popular Japanese lifestyle brand renowned for its minimalist designs. The Muji online store stocks apparel alongside home goods, beauty, food, and more. Muji's clothing line focuses on high-quality basics in muted natural tones.

Shoppers can browse categories including Men's, Women's, Kids, and Baby. Muji offers affordable prices for items like t-shirts, button-downs, jeans, loungewear, and underwear. Natural, sustainable materials are emphasized.

Muji is ideal for stocking up on timeless closet essentials in soft neutral shades. The brand avoids loud logos and complex designs. Shoppers worldwide can experience Muji's cozy, relaxed aesthetic via its online store.


Wacoal is one of Japan's leading lingerie brands. The company's online store offers a gorgeous selection of bras, underwear, shapewear, and loungewear.

Shoppers will find functional foundations designed for comfort and beauty. Standout categories include Wacoal's Body Smoothing shapewear and Dream Tension bodysuits that enhance curves.

The site makes shopping by bra size easy with thorough fit guides and measuring tools. Wacoal offers fast international shipping directly from its Japanese website. Discover the brand's dedication to intimate apparel quality and craftsmanship online.

United Arrows

United Arrows is a prestigious Japanese fashion label with multiple brands under its umbrella. The company's online store stocks clothes for men and women from brands like United Arrows & Sons, Beauty & Youth, Journal Standard Relume, and more.

The site is a trove of cool Japanese style. Shoppers can browse tailored menswear, feminine dresses, streetwear collabs, and modern essentials. Standouts include Shoes Like Pottery sneakers and minimal workwear.

United Arrows releases limited editions by buzzy designers like Yoon Ahn of Ambush. High-fashion devotees will love exploring the diverse labels curated online. International shipping is available to 33 countries.


Nissen is one of Japan's largest catalog and online retailers. The company sells clothing alongside homewares, electronics, toys, cosmetics, and more. Shoppers can find affordably priced fashion for the whole family.

The Nissen website groups brands into boutiques like Edgy Style, Cute Casual, and Harajuku Kids. Shoppers can conveniently view coordinated outfits and shop full looks.

Nissen's own labels include sleek businesswear sub-brand Nihu and the popular girls brand Prit. Fast fashion fans will love mixing and matching trendy Japanese styles thanks to Nissen's low prices.


Shimamura is a major fast fashion retail chain in Japan. The brand focuses on affordable trendy clothes for women, teens, kids, and babies. Shimamura's online store makes its huge selection available for easy browsing.

The website highlights the latest styles organized into categories like New Items, Tops, Outerwear, Bottoms, and Accessories. Shoppers can conveniently view featured outfits and shop the full look.

Shimamura's everyday low prices make it easy to stock up on Japan's most popular fashion trends. The brand frequently updates its inventory with new styles and seasonal collections. Free domestic shipping is available on orders over ¥10,000.


Beams is an influential force in Japanese fashion known for its trendsetting multi-brand boutiques. The Beams online store stocks apparel alongside art, music, and homewares.

Shoppers can browse Beams' own avant-garde label alongside cool Japanese and international brands like Sasquatchfabrix, Facetasm, and Maison Kitsune. Standout categories include earthy menswear, streetwear collabs, and emergent designers.

Beams launches dozens of monthly exclusives and limited-edition pieces. Discover Japan's directional fashions, both heritage and contemporary, all in one place online. Beams ships select items worldwide.

Journal Standard

Journal Standard is a renowned Japanese fashion label known for its timeless wardrobe staples. The brand's online store focuses on high-quality essentials crafted from natural fabrics.

Shoppers can browse minimal wardrobe building blocks for men and women. Highlights include denim, knits, button-downs, t-shirts, coats, dresses, and tees. Colors stick to versatile neutrals like black, gray, navy, ivory, and olive.

Journal Standard delivers a tidy edited aesthetic at accessible price points. The brand avoids loud logos and trendy frills. Find elevated basics from this Japanese wardrobe workhorse online.


Sou-Sou is an artisanal Japanese fashion brand that blends traditional techniques with modern design. The label is beloved for its custom-made services.

Shoppers can browse Sou-Sou's collection of unique tops, dresses, knitwear, pants, skirts, and furoshiki cloths online. Many pieces are handmade in Japan using natural dyes, shibori tie-dye, and indigo printing.

The brand was founded in 2003 by designer Yukisada Isao. Isao works closely with Japanese artisans to produce small-batch runs of clothing made using heritage skills like sashiko embroidery. The results merge old and new into wearable art.

Sou-Sou allows shoppers to customize garment fit, fabric, and patterns. Choose to customize sleeve length, neckline, buttons, and more. The brand's atelier makes pieces to order in 6-8 weeks.

Sou-Sou also offers Ready Made pieces available to ship immediately. These limited selections capture the brand's delicate aesthetic. Flowy silk dresses, wave-print shirts, and indigo coats convey tranquil Japanese beauty.

The retail shop in Tokyo offers a tea ceremony-like experience, with a solemn dressing room and tranquil backyard garden. The online store aims to extend this graceful, meditative vibe.

Shoppers worldwide can discover textiles and designs drawing on Japanese culture's deep roots. Explore Sou-Sou's heirloom-quality craftsmanship and customization online for fashion unlike anything else.


Japan has a thriving online fashion scene with diverse e-commerce sites to explore. Major retailers like Rakuten and Zozotown allow shoppers to conveniently browse hundreds of brands in one place. Iconic chains like Uniqlo and Muji offer Japanese minimalist staples with global shipping.

Fast fashion sites like GU and Shimamura make on-trend Japanese styles accessibly priced. And outlets like Wacoal and Beams give shoppers a taste of both heritage and avant-garde local labels.

Whether you love kawaii streetwear, modern minimalism, or cool Japanese designers, shopping online lets you find your perfect style. Japan’s retail sites offer deep selections catering to all tastes. The top online stores also provide reliable international shipping and returns.

So get ready to take your fashion sense on a trip to Japan, no flight required. Just visit any of the 12 diverse and acclaimed shops above to explore the very best of Japanese style delivered to your door.