Top 6 Brands for Stylish and Eco-friendly Wear

Sustainable fashion, often termed 'slow fashion', is a growing movement that aims to revolutionize the fashion industry's impact on the environment and society. It advocates for manufacturing in environmentally friendly ways, prioritizing ethical labor practices, and creating high-quality products that outlast fast fashion cycles.

Sustainable fashion is not just a trend; it is a pressing necessity in today's world. Our clothing consumption has nearly doubled in the last 15 years, with devastating environmental effects. Sustainable fashion offers a solution to these issues, providing ethical, eco-friendly alternatives that do not compromise on style or quality.

2. The Sustainable Fashion Industry in China

2.1 Brief History

China's relationship with sustainable fashion has evolved significantly over the years. Once the world's leading producer of fast fashion, China has seen a noticeable shift towards more sustainable practices, spurred by growing environmental awareness and consumer demand.

2.2 Current Trends

The current sustainable fashion trends in China mirror global trends, with an increasing number of brands focusing on ethical manufacturing processes, high-quality materials, and timeless designs. Many Chinese consumers now prioritize quality over quantity, choosing to invest in well-crafted pieces that will last for years.

3. Sustainable Clothing Brand 1: NEEMIC

3.1 Brand Overview

NEEMIC, an avant-garde sustainable fashion brand based in Beijing, is making waves with its minimalist designs and commitment to eco-friendly practices. Founded by Amihan Zemp and Hans Martin Galliker in 2011, the brand combines urban aesthetics with rural handicraft traditions.

3.2 Ethical Practices

NEEMIC uses organic fabrics and maintains a low carbon footprint by sourcing and producing locally. The brand also takes pride in its zero-waste philosophy, utilizing every piece of material to its fullest extent.

3.3 Key Products & Styles

NEEMIC's clothing line features a minimalist aesthetic with clean lines and a neutral color palette. Their collection includes chic outerwear, sophisticated tops, and comfortable dresses that showcase sustainable fashion's beauty.

4. Sustainable Clothing Brand 2: Icicle

4.1 Brand Overview

Founded in 1997, Icicle is a Shanghai-based brand that is well-known for its “Made by Nature” philosophy. The brand's mission is to provide high-quality, comfortable, and stylish clothing that respects both humans and nature.

4.2 Ethical Practices

Icicle champions a holistic approach to sustainable fashion. The brand incorporates eco-friendly materials, fair labor practices, and a reduced carbon footprint into their operations. They also operate a "Zero Waste Program" to repurpose fabric offcuts into new garments.

4.3 Key Products & Styles

Icicle’s clothing is elegantly simple, prioritizing comfort and functionality. Their range includes beautifully tailored suits, cozy knitwear, and flowing dresses, all in earthy, natural hues.

5. Sustainable Clothing Brand 3: Exception de Mixmind

5.1 Brand Overview

Exception de Mixmind, founded in 1996 by Mao Jihong, is often credited with pioneering high-end sustainable fashion in China. It is revered for its fusion of contemporary design and traditional Chinese aesthetics.

5.2 Ethical Practices

Exception de Mixmind places a high priority on sustainability. It promotes slow fashion by crafting enduring designs and using high-quality, natural materials. Additionally, the brand has introduced a line of clothing using organic and recycled fabrics.

5.3 Key Products & Styles

The brand offers a diverse range of styles that include elegant tailored suits, handcrafted silk dresses, and casual wear. All pieces beautifully marry western styles with traditional Chinese elements.

6. Sustainable Clothing Brand 4: Comme Moi

6.1 Brand Overview

Comme Moi, founded by supermodel Lu Yan in 2013, has quickly risen to prominence in the sustainable fashion scene. The brand champions chic, sustainable fashion with a global appeal.

6.2 Ethical Practices

Comme Moi prides itself on its use of eco-friendly materials, ethical labor practices, and efforts to minimize waste. They place a significant emphasis on quality over quantity, producing limited editions to prevent overproduction.

6.3 Key Products & Styles

Comme Moi offers an array of trendy, elegant, and sophisticated clothing pieces that are effortlessly stylish. They're known for their structured blazers, tailored pants, and versatile dresses.

7. Sustainable Clothing Brand 5: Particle Fever

7.1 Brand Overview

Particle Fever, established in 2015, is a Shanghai-based brand focused on creating sustainable, high-performance athletic wear. The brand's aim is to blend cutting-edge technology with sustainable practices to create stylish, functional sportswear.

7.2 Ethical Practices

Particle Fever utilizes innovative, eco-friendly materials in its production process, including recycled fabrics and natural dyes. The brand is also committed to fair labor practices and maintains a strong focus on minimizing waste.

7.3 Key Products & Styles

Their product range includes everything from high-performance leggings and sports bras to breathable tops and jackets. Particle Fever's designs are known for their vibrant colors, unique patterns, and high-functionality.

8. Sustainable Clothing Brand 6: Reclothing Bank

8.1 Brand Overview

Reclothing Bank, established in 2012 by Zhang Na, is a pioneering brand in China's upcycling movement. It repurposes used clothing to create unique, fashion-forward pieces.

8.2 Ethical Practices

Reclothing Bank's main mission is to give a second life to used garments, therefore reducing waste and promoting circular fashion. The brand is committed to ethical labor practices and ensuring the longevity of their pieces.

8.3 Key Products & Styles

The brand is known for its eclectic, one-of-a-kind pieces that combine elements of traditional Chinese clothing with modern design elements. Their collections include everything from reworked denim to vintage-inspired dresses.

The rise of sustainable fashion brands in China is a testament to the global shift towards more responsible and conscious consumption. Brands like NEEMIC, Icicle, Exception de Mixmind, Comme Moi, Particle Fever, and Reclothing Bank are leading this transformation by combining style, quality, and sustainability. As consumers, supporting such brands can contribute to a more sustainable and ethical fashion industry.

Final Thoughts

Choosing to invest in sustainable fashion is not just about being trendy. It's about taking a stand for the environment and society. These six brands offer excellent starting points for anyone looking to explore China's sustainable fashion scene.


1. What is sustainable fashion?
Sustainable fashion refers to clothing that respects the environment and society. It emphasizes the use of eco-friendly materials, ethical labor practices, and high-quality products designed to last longer than fast fashion items.

2. Why is sustainable fashion important?
Sustainable fashion is crucial for minimizing the environmental and social impact of the fashion industry. It helps to reduce waste, pollution, and exploitation in the supply chain, leading to a healthier planet and improved working conditions.

3. Are sustainable clothes more expensive?
While sustainable clothes can be more expensive due to the higher cost of eco-friendly materials and fair labor practices, many consumers find the longevity and ethical manufacturing of these products to be worth the investment.

4. What is slow fashion?
Slow fashion is an approach that prioritizes quality over quantity. It encourages slower production schedules, fair wages, lower carbon footprints, and garments that last longer.

5. How are Chinese brands contributing to sustainable fashion?
Chinese brands like NEEMIC, Icicle, Exception de Mixmind, Comme Moi, Particle Fever, and Reclothing Bank are leading the way in sustainable fashion. They are combining eco-friendly practices with stylish, high-quality designs to offer consumers more responsible choices.

6. How can I support sustainable fashion?
You can support sustainable fashion by purchasing from brands that prioritize eco-friendly and ethical practices, choosing quality over quantity, caring for your clothes to extend their life, and recycling or donating used items.