The apparel industry has seen a significant rise in the popularity of one-shot briefs in recent years. These briefs, also known as disposable underwear, are designed to be worn just once before being discarded. This has led to the creation of a new market for one-shot briefs, specifically in the apparel industry.

One of the key drivers of this market is the increasing consumer demand for sustainable and eco-friendly products. Many one-shot briefs are made from biodegradable materials and are marketed as a more environmentally friendly alternative to traditional underwear. Additionally, the convenience of disposable underwear has also contributed to its growing popularity, especially among travelers and individuals with busy lifestyles.

The market for one-shot briefs is also becoming increasingly competitive, with several key players emerging. Some of the major players in the market include companies such as PACT, UndercoverWear, and Disposable Underwear. These companies have been focusing on developing sustainable and eco-friendly products, as well as expanding their distribution channels to reach a wider customer base.

Overall, the market for one-shot briefs in the apparel industry is expected to continue growing in the coming years. With the increasing demand for sustainable and eco-friendly products and the convenience of disposable underwear, this market is poised for potential growth. However, it is important to consider the environmental impact of disposable products, and to look for more sustainable alternatives that are made of natural, biodegradable materials.